Home > Uncategorized > Will Google leaving the enterprise market set back our industry?

Will Google leaving the enterprise market set back our industry?

Earth Observation and Spatial Analysis

Who would have thunk it, but Google have announced over the last few weeks that they are de-supporting Google Maps Engine and the Google Earth API, plus Google Earth Pro will now be free.  This all adds up to Google no longer being interested in the enterprise mapping market, or anyone paying them for mapping services.  Seems difficult to believe given the money they have invested over the last 10 years or so.  But Google are a pretty ruthless bunch.  While we used get really excited over the innovative new technologies that appeared from Google Labs (itself discontinued in 2011), and we certainly like what they give away for free, Google do have a bit of a reputation for dropping things that are not congruent with their direction of travel or don’t (directly or indirectly) make money.  Its not a long-term “lets migrate our users to the new product” approach…

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